Small Business Marketing

We support your small business marketing so you can:

  • Immediately connect with savvy and well-heeled female customers
  • Generate ongoing buzz, excitement, and awareness for your store, product, or service
  • Prioritize your marketing resources with clever, cost-effective online programs
  • Drive traffic - and sales - to your stores, both online and on the street

WHAT'S OUT

We Help You Banish

WHAT'S IN

We Help You Build

OUT: Direct Mail - $$$
Don't spend a fortune mailing postcards hoping customers will drop in to redeem

an offer or sample your latest products! It's time you RIP'd expensive mailings.

IN: Email Marketing Toolkit - $
Get customers in the door and to your site with compelling and cost-effective email campaigns.

• Attract and retain customers
• Spread the word
• Launch events and promotions

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OUT: Yellow Page Ads - $$$
When was the last time you picked up an

8 lb book and paged through thousands of listings? Exactly, your customers aren't either!

IN: Local Online Search - $
With 80% of adults starting purchase research online, it's time to get listed where your customers are looking.
• Drive traffic and sales
• Get seen online
• Convert browsers to visitors

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OUT: Smile & Dial PR - $$$$
PR agencies/reps can charge you big

bucks to pitch your business to magazine and newspaper editors. Instead of trying a hard sell into outdated media outlets, get media and attention to come to you!

IN: Online Fan Club Program - $$
Use Facebook and other tools to build a loyal following of fans who promote your business and drive traffic to your site and store.

• Engage loyal customers
• Build buzz and attention
• Generate word-of-mouth

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OUT: Tried and Tired Events - $$$$
You shell out serious coin to host events and the same tired people show up. Stop feeding the freeloaders!
IN: Drive Crowds that Care - $$
Get the right crowd to attend cool, hip events that showcase your brand and build meaningful connections with related causes.

* Build your brand
* Capture crowds that care
* Generate goodwill

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We can also lend a hand with other projects including:

  • Web site design or updates, including search engine optimization
  • Brand identity
  • Market research
  • Copywriting
  • Developing pitches or presentations